As a Research Director, I have delivered 178 custom survey research projects to 86 clients since 2023, each one from the first client call through the final presentation. The projects vary widely in industry, subject matter, audience, and method. Most of them required me to learn a new sector quickly enough to scope, design, and deliver a solid study. That is also why I started building my own tooling to work more efficiently. To get a sense of how varied the work is, click Random project a few times.
Engineers and procurement leaders at aerospace, space, and defense OEMs and tier suppliers, measuring awareness of a newly formed umbrella brand and its legacy business units.
Women with curly or coily hair who buy maintenance and styling products, reacting to logo and packaging directions as a personal-care company launched its first line for this consumer.
Physicians across many specialties, in a yearly benchmark of awareness, interest, and agency perceptions that also asked new questions on float pools, job security, and AI.
Laboratory, transfusion-medicine, and informatics decision-makers across global markets, surveyed blind to establish an enterprise-level brand baseline in time for a board meeting.
Nephrologists who prescribe home dialysis, surveyed on beliefs, barriers, and patient-eligibility criteria behind low adoption of an extended-duration modality, to feed education and clinical-evidence programs.
Medical directors, lab leaders, and collection managers at hospitals and blood centers, on collection volumes by therapy type, capacity, and readiness as disposable-kit use diverged from field reports of growth.
Residents, workers, visitors, and business owners of a mid-sized city's central district, establishing a baseline the district management organization can repeat, publish, and use in fundraising.
Interventional specialists who use a neurovascular implant, surveyed on device selection, sizing confidence, and use beyond the approved indication as the maker prepared for new market entrants.
Clinicians and medical trainees who used the app in the past year, tracked against prior waves as the maker tested a gated free-to-paid model and new AI features.
Facility owners, managers, and contractors who buy replacement parts for heat-rejection equipment across comfort cooling, process cooling, and refrigeration, sizing the patterns found in an earlier interview phase.
Structural engineers, builders, and installers of wood-frame shear walls in Southeast and West Coast markets, testing demand, appeal, and price for a new connector concept.
Recent donors to social causes above a household-income floor, tracked across waves on awareness, affinity, and intent to give, cut by the personas from an earlier segmentation.
Directors of sonography training programs, accredited and not, on enrollment, clinical placement capacity, and credential pathways to fill gaps in a certification body's exam demand forecast.
Contractors, tradespeople, and do-it-yourselfers in the US and Canada who bought self-drilling fasteners in the past year, surveyed on channels, attributes, and packaging to set SKU range and retail merchandising.
Traveling clinicians, allied health professionals, locum tenens, and healthcare leaders, rating the agencies they had recently worked with, with the sample widened to locums and leadership this wave.
Spine, trauma, vascular, and cardiac surgeons plus pain-management and radiology clinicians, consulted as legacy products neared end of life and a next-generation design took shape.
Affluent homeowners who recently bought a ceiling fan, plus interior designers and architects, in an ongoing wave-over-wave read of brand awareness and preference.
Physicians, practice managers, and administrators across a dozen specialties, on where AI has reached beyond the exam room, to produce publishable data for a practice software vendor.
Household small-appliance buyers nationwide, establishing baseline health for a maker's sibling consumer brands as retailers pressed for clearer differentiation between them.
Public school teachers, administrators, and support staff from a broad panel rather than the nonprofit's own list, establishing baseline awareness, affinity, and understanding of its model ahead of a teacher acquisition push.
Facility decision-makers in manufacturing, distribution, and warehousing, in a second wave that added non-purchasers to learn what keeps them from buying.
Frequent shampoo and conditioner users who shop mass, club, and drug channels, trying three new formulas at home ahead of a value label's move to a higher price tier.
Legal, procurement, and sales managers in the US and Canada who influence contract-software choices, benchmarked after a brand refresh and ahead of an AI product launch.
Physicians with current or recent locum tenens experience drawn from staffing-agency databases, surveyed in depth on their journey, agency needs, and pay to supplement an annual awareness benchmark.
Homeowners and residential plumbers, builders, and contractors, tracked across waves as retailer private labels and post-pandemic housing shifts pressured the incumbent's share.
Higher-education students in the US, Asia-Pacific, and Europe who learn from recorded lectures, surveyed to anchor a campaign piece and inform a video platform's product roadmap.
Endoscopy clinicians across several specialties and reprocessing technicians, surveyed on workflow burden, sterility confidence, and adoption barriers to sharpen positioning and education for a single-use device maker.
US homeowners and renters who buy enhanced water or own a home filtration system, in a second phase narrowing which enhancement functions an in-home system should offer.
Distributors and high-volume end users of diesel fuel in construction, mining, marine, and transport across the Americas, mapping incumbents and selection criteria before a market push.
Lab managers, medical directors, and quality leads at blood centers and hospitals that use sterile connection equipment, ranking claims by importance as overseas competitors threatened to enter the market.
US homeowners and renters who buy enhanced water or own a home filtration system, surveyed on preferred enhancements and what would move them to an in-home system.
Facility, plant, and operations leaders across manufacturing, agriculture, aviation, and commercial sites who recently bought or planned to buy high-volume airflow equipment, including their media and hobby habits for ad placement.
Mechanical contractors who install rooftop units on large commercial buildings, shown a concept video to gauge whether a structural product could win a trade that rarely does structural work.
Physicians, nurses, and advanced practice clinicians who use clinical decision-support apps, in a repeat equity wave tracking movement since the relaunch.
Physicians, advanced practitioners, and administrators across many specialties at private practices, in the first wave of a repeatable tracker built to benchmark competitors and detect brand confusion.
Contractors, specifiers, and engineers at design-build firms who select anchorage for commercial MEP and fire-protection work, trading off software features and per-seat pricing to shape a minimum viable product.
Employed adults in the US and Europe who signed up for a subscription in the past year, surveyed on volume, fatigue, and cancellation triggers to fuel a billing platform's thought leadership.
Physicians, nurses, and advanced practice clinicians who use clinical decision-support apps, in a renewed equity wave after the app's rebrand and relaunch.
Clinicians, administrators, and procurement leads at hospitals and surgery centers, on perceived value and purchase, rental, and lease-to-own price points for a device whose adoption had stalled.
Existing US and Canadian customers at hospitals, blood centers, and specimen providers, re-surveyed a year on to trend satisfaction and loyalty against the baseline.
Dog and cat owners who bought the brand in the past year, split into triers, repeaters, and loyalists to learn why one purchase so often fails to become a second.
Homeowners who bought a bathroom vanity online in the past year, surveyed as a cabinetry maker repositioned a brand for big-box e-commerce shelves.
Siding contractors, remodelers, builders, and distributors outside the Southwest, reacting to price points and comparing the concept with fiber cement and engineered wood ahead of launch.
Primary care physicians who manage patients with a chronic blood disorder, surveyed on awareness, referral, and access barriers as the device maker built its case for expanding treatment reach.
Consulting engineers who specify commercial air-side HVAC equipment, on when they trust a manufacturer's self-service selection tool versus calling a rep, across product categories of rising complexity.
US adults who gave to a social cause in the past year, benchmarking awareness and favorability against peer nonprofits and linked back to the earlier giver segmentation.
Franchise owners and operations managers at quick-service restaurants, gas stations, and convenience stores, on their dispenser setups and appetite for a bundled system from a beverage-equipment maker.
Frequent online shoppers of home goods, cosmetics, and apparel, asked what they actually pay for speed across purchase occasions as a last-mile carrier sharpened its delivery-window offering.
Logistics, e-commerce, and supply-chain directors at direct-to-consumer retailers in home goods, cosmetics, and apparel, placed on a shipping-sophistication ladder so a last-mile carrier could design tiered offerings.
Maintenance decision-makers at coal, nuclear, combined-cycle, and biomass plants across Western Europe, mapping incumbents and pain points before a contaminant-control maker entered the segment.
Household grocery decision-makers who buy shelf-stable juice, re-segmented to see whether the personas had shifted since an earlier study.
Procurement, maintenance, and engineering staff at chemical and industrial plants across major European markets, on how ready they are to swap air-powered pumps for electric ones.
Recent charitable givers who fit three persona groups from an earlier segmentation, ranking messages so an education nonprofit could tune its appeals to each group.
Residents and director-level staff at major employers in a metro sub-region, on whether they can place the region on a map and what they associate with its name.
Primary care, family, and pediatric clinicians across practice types, surveyed after slower-than-hoped launches to see where distribution and procurement break the path from sample to purchase.
Cabinetry dealers and kitchen and bath designers across sales regions, asked about wood-species demand and must-have features as a cabinetry maker decided whether to add a species it did not offer.
Managers at fuel terminals, refineries, pipelines, and airport fueling operators plus distributors across several overseas markets, surveyed on perceptions and purchase drivers as an industrial filter maker refined its international approach.
Vehicle owners who paid out of pocket for auto body repair recently, surveyed as a national repair chain sized and targeted a segment where its share was unclear.
Vehicle owners whose recent body repair was covered by an insurance claim, surveyed on claim thresholds, shop selection, and pain points as a national repair chain worked to win more insurer-directed work.
Physicians, nurse practitioners, and physician assistants from the app's user list, updating an earlier satisfaction study as the app weighed a freemium model and added AI and content-format questions.
Regular coffee drinkers who recently bought a dispensed or ready-to-drink cup at a convenience store, surveyed as an integrated beverage supplier expanded its offerings for that channel.
Facility and operations buyers in manufacturing, warehousing, and logistics who specify ventilation equipment, benchmarked on awareness, perception, and recommendation across the competitive set.
Employed adults in the US and Europe who signed up for a subscription in the past year, in a repeat of an earlier global study feeding a retention thought-leadership piece.
Technologists who place electrodes and the managers who buy them at US hospitals, giving quick feature-priority reads as the maker designed a replacement for an outsourced product.
Households that regularly buy frozen breaded fish, cooking two of the producer's products and two from the leading competitor at home to judge parity on taste, texture, and prep.
Household shoppers who buy dish soap, dish spray, or glass cleaner, rating two legacy cleaning trademarks against rivals as their owner weighed consolidating under one.
Primary shoppers of shampoo, body wash, and bar soap across food, drug, mass, and club channels, segmented by mindset to test whether a value label can stretch into higher price tiers.
Insulation contractors and residential builders, surveyed on appeal, pricing, and barriers as the maker looked beyond a single big-box channel toward the builder market.
Body technicians at every experience level, on what draws them to an employer and what drives them out, for a large repair operator struggling to hire experienced hands.
Medical, laboratory, and operations leaders at blood banks and hospital blood centers, as a supplier gauged appetite for automation and pricing for its collection supplies.
Late-stage medical students and residents across prescriber tracks, surveyed on tool discovery, transition struggles, and support needs as a clinical reference app targeted the next generation.
Deli-counter specialty cheese buyers, screening new snack concepts against an existing benchmark product with a price ladder, ahead of a convenience-channel trade show.
Primary care and pediatric clinicians, advanced practice providers, and audiologists, surveyed as a single-use device maker worked to be seen as a full-line ENT supplier.
End-users and purchasers of skid steers, mini excavators, and compact track loaders in the US and Canada, baselining equity as a challenger manufacturer invested to double share.
Architects, contractors, dealers, and buyers across Canada who specify metal siding, trim, and rainware, as flat unit sales made the maker question whether to defend share or diversify.
Grocery decision-makers who bought frozen meatballs recently, across grocery and warehouse-club channels, giving the maker its first quantitative read of category position.
Homeowners who bought or plan to buy siding, surveyed as the demand-side companion to a contractor study while the maker updated its vinyl line against composites.
Interior designers whose work is mostly kitchens, asked how oak sells against maple, cherry, and painted finishes as a cabinetry manufacturer weighed adding an oak line.
HR leaders at larger hospitals and academic medical centers, surveyed on the gap between wanted and installed capabilities to support a vendor's push into unified, enterprise-level selling.
Vehicle owners who install their own wiper blades, fitting the maker's blades and two competitors after retailers flagged confusing packaging, adapters, and instructions.
Employer benefits leaders who recently evaluated pharmacy benefit managers, on why they chose or passed on a navigation-first offering.
Reprocessing, infection prevention, and materials staff at hospitals and surgery centers, in a second wave measured against a baseline and meant to justify expanding the tracker abroad.
Physicians, nurse practitioners, and physician assistants on the app's user list, asked how they judge its editorial content and how they use generative AI at work.
Traveling clinicians and allied health professionals, rating the staffing agencies they had recently worked with so an industry community could recognize top performers.
Organic milk buyers in the dairy's home region, comparing the current carton against a capped version monadically and side by side, with a readable cut of the dairy's own customers.
Procurement, maintenance, and engineering buyers of industrial pumps across global regions, as a category leader trimmed low-value options during a product-line refresh.
Operating-room staff and hospital purchasers of single-use positioning supplies, scoped ahead of a consumables strategy for a surgical-equipment maker.
Founders in the current cohort of a startup accelerator, polled on outlook, hours, AI, and relocation plans to seed a season's worth of media and social content.
Owners, managers, and technicians at convenience stores, gas stations, and quick-service outlets, validating whether defrost downtime is a pain worth paying to remove.
R&D, innovation, and food-science staff at pet-food manufacturers on the supplier's customer list, in a repeat satisfaction wave built to compare with an earlier study.
Facilities staff at data centers, hospitals, and cold-storage sites across several countries, surveyed on filter installs, providers, and unmet needs as an industrial filter maker sized a new application.
Radiation therapists, physicians, dosimetrists, physicists, and purchasing staff at cancer centers, surveyed to settle who actually drives purchases of patient marking and immobilization supplies.
Primary grocery shoppers who buy specialty cheese, surveyed in the producer's first study on the journey from trigger to basket and where category whitespace might sit.
Owners and buyers at landscaping and grounds businesses with five or fewer employees, a segment an engine manufacturer knew far less well than its large accounts.
Customer contacts of a transportation-technology vendor, asked why a large share never attend its well-regarded annual user conference.
Automotive service technicians who work on vehicle air conditioning, asked where current service tools fall short to direct new development.
Residential heating and cooling service technicians, on what they expect from diagnostic and service tools, for a service-equipment manufacturer.
Existing customers at hospitals, blood centers, and specimen collectors, recruited from the supplier's own lists to set a first-year benchmark for satisfaction and loyalty tracking.
Engineers, procurement, and operations decision-makers in the distributor's priority verticals, drawn from customer and prospect lists to reveal which media, sources, and trade shows actually reach them.
Surgeons, operating-room staff, and purchasing influencers at hospitals and surgery centers, mapping who decides and what persuades them as a new surgical table neared launch.
Plumbers, installers, and specifiers who buy behind-the-wall plumbing products, surveyed as a piping maker sought to lift its small share of the accessories its own systems require.
Homeowners who bought kitchen cabinetry in the past three years, ready-to-assemble or traditional, surveyed as a cabinetry manufacturer decided whether to answer retailers' growing ready-to-assemble programs.
Active-duty, retired, and veteran service members and their families in key states, in a recurring tracking wave compared against prior waves for a member-owned life insurer.
US adults who gave to charity in the past year, plus the nonprofit's own supporters, segmented to find giver personas beyond its current core constituency.
Affluent homeowners who recently bought a ceiling fan and do not shop on price alone, surveyed after a run of pricing changes to find where value holds.
Electricians, handymen, and contractors buying at distributors or big-box stores, asked about substrates and conduit sizes to validate assumptions before a premium strap launch.
Engineers, contractors, inspectors, and procurement specialists who specify anchorage for commercial buildings, surveyed as the manufacturer reworked a long-held but under-marketed product line to take share.
Engineers, buyers, and plant managers at OEMs and end users across automotive, medical, electronics, and packaging, as the maker tested whether successive price increases had priced it out.
Current and prospective parents of preschool-age children in a major metro, surveyed to test demand for an additional campus and lift enrollment where seats sat open.
Homeowners who bought a riding or zero-turn mower in recent years, on why they shifted formats and power sources, so a powertrain supplier could brief its equipment-maker and retail partners.
Halal-observant grocery decision-makers in the United States who buy packaged meats, surveyed on certification, strictness, and shopping habits as a deli-meat producer planned its expansion into the market.
Key users of a transportation-management vendor's brokerage product, ranking prospective features so the roadmap for the web version could be reset before the annual user conference.
Contractors, remodelers, and builders who install residential siding, probed on what tips them between vinyl and composite as the manufacturer reworked a vinyl plank product.
Clinicians surveyed in earlier waves of the brand equity tracker, folded into the delivered dashboard so marketing could read the trend line further back.
Grocery shoppers who buy snack nuts or trail mix, ranking flavors and varieties so a private-label snack maker could find the assortment that maximizes reach.
Surgeons and hospital purchasing staff from an earlier pricing conjoint on a surgical positioning platform, re-simulated for one added market scenario with deck updates.
Homeowners and professionals who buy a premium ceiling fan, revisited with additional segmented crosstabs from an earlier awareness and purchase-journey study.
Surgeons, OR staff, and hospital and surgery-center administrators who weigh in on capital purchases, trading off features, price, and consumables terms for a table still in development.
Operations, environmental-services, and facilities leaders at large hospitals, asked why regulated waste volumes had lagged patient and procedure counts and how sustainability efforts figured in.
Hunters and shooting enthusiasts who recently bought a rifle scope, surveyed on loyalty and price-tier movement as an optics maker sorted out overlap between two of its labels.
Physicians, nurses, advanced practitioners, and pharmacists who use point-of-care reference apps, in the fourth annual wave of a brand equity tracker re-run unchanged after a brand relaunch.
Electricians and electrical contractors who buy mainly through distributors, surveyed on pack sizes, order habits, and counter experience as a fittings maker leaned on that channel for growth.
Homeowners who recently bought or plan to buy a curbside or wall-mount mailbox, surveyed as the manufacturer weighed selling direct alongside its retail channels.
Members, lapsed members, and prospects of a cultural nonprofit's fitness facility, re-cut by membership experience to sharpen programming and retention decisions.
Residential plumbers who install gas water heaters, clustered into younger and older personas as an aging installer base pushed the manufacturer to court the next generation.
Midwestern grocery decision-makers who bought cheese recently, clustered into personas so a cheese maker could tailor product development and messaging by segment.
Decision-makers at small and mid-size businesses that buy third-party shredding, re-fielding a pandemic-era survey to reset expectations for paper use and near-term demand.
Rural and suburban households that use or consider a rural broadband service, testing whether proposed new positioning lands before it went to market.
Homeowners who bought a toilet from a home center in the past two years, both do-it-yourself and hire-it-out, so a plumbing-parts maker could align its line with end-consumer demand.
Recent kitchen and bath remodelers who shop a big-box retailer, comparing a mix-and-match door-and-finish display against the fixed-combination status quo as a cabinet maker weighed retooling its in-store program.
Infection-control, central-supply, and purchasing staff at hospitals and surgery centers, in a baseline wave meant to prove the case for tracking brand health across regions.
Step-up homeowners and the architects and interior designers who specify ceiling fans without price as the lead factor, surveyed as the maker extended a premium line into residential.
Homeowners who bought a battery-powered mower in recent years, surveyed as an engine maker read how much of that shift was price, availability, or genuine preference.
Roofing and siding contractors who belong to a manufacturer loyalty program, surveyed after a desk review of competitor programs as a building-materials maker designed its own from scratch.
Infection prevention and purchasing staff at hospitals and clinics, with follow-up cuts of a conjoint on disinfectant wipes before configuration and price were finalized.
Lab and operations staff who run microbial testing in industrial and utility settings, including beta users, as the maker chose between refreshing its instrument or launching an all-new one.
Infection-prevention and purchasing staff at healthcare facilities, surveyed ahead of a new wipes launch into a crowded category held by established brands.
Current and prospective members plus city residents who belong to or would consider a gym, surveyed as a cultural nonprofit set budgets, pricing, and programming for its fitness facility.
Credentialing, enrollment, and medical-staff-services leaders at large hospitals, the mid-level buyers who had resisted a workforce software vendor's newer credentialing product.
DIY homeowners and plumbing professionals who recently bought basement or utility pumps, mapped from trigger to purchase so the manufacturer could weigh brand, retailer, and feature influence.
Credentialing and workforce administrators at hospitals and physician groups, revisited with additional segmented crosstabs at the client's request.
Relocation management firms within a workforce-mobility association's membership, reporting move counts and distances to ground the association's policy advocacy on qualifying move distance.
Surgeons, operating-room managers, and purchasing influencers, segmented by needs and adoption attitudes ahead of a new surgical-table platform launch and a planned pricing study.
Primary care and specialist clinicians who order routine cancer screenings, surveyed as a diagnostics maker positioned an established low-cost test against newer, heavily marketed alternatives.
Owners and head pharmacists at independent pharmacies, members and non-members alike, surveyed as a franchise network rethought which support services earn their keep.
Practicing clinicians, asked which jobs they hire a clinical reference app to do and where satisfaction lags, as the app's owner pushed to grow with younger clinicians.
Supply-chain and logistics directors at large online retailers, asked about carrier capacity, rate increases, and unmet needs to ground a parcel carrier's opportunity presentation.
US adults who shop online, in a refreshed wave of a recurring study that a regional parcel carrier uses to brief retail clients on delivery expectations.
Waste-management decision-makers at large hospitals and surgery centers, testing demand and pricing for recycling service packages before a new service line launched.
Engineers, contractors, inspectors, and procurement specialists who specify anchorage for commercial buildings, in the first design of a survey meant to reposition a long-held but under-marketed product line.
Independent roofing contractors who had recently bought or planned to buy remote measurement software, studied as a building-products maker weighed new retail channels for its own tool.
Backyard grill owners and intenders, shown full-size electric grill concepts and accessory kits as the maker prepared a premium launch under a new label.
Operating-room staff and equipment coordinators, re-fielded with added incentive budget after initial results convinced the manufacturer it needed a larger sample.
Hip and spine surgeons from an earlier survey on which table platforms they use and why they pick competitors, re-cut by surgeon specialty for key slides.
Hip and spine surgeons, asked which table platforms they use by procedure and why they pick competitors, as a follow-on to an earlier user survey.
Truck-based residential and commercial plumbers, asked what they stock and use across categories, as a fittings maker mapped adjacent products for line expansion.
Homeowners who recently re-sided or built a home, surveyed as an exterior building-products maker looked to become a better partner to its contractor customers.
Engineers and purchasing staff at chip fabrication plants, surveyed by a component supplier that knew little about the end users of the machines it feeds.
Delivery drivers and last-mile carrier managers, surveyed as a locker maker sought to understand why carriers bypass lockers and what would raise compliance.
Operating-room staff and equipment coordinators at hospitals, surveyed on how they access instructions for use as the manufacturer weighed moving from discs and print to digital delivery.
Trucking and logistics operators on the vendor's customer list, in a yearly pulse of where they get industry news to steer marketing channel spend.
Procurement, IT, and executive buyers at hospitals and specialty clinical facilities across several world regions, reacting to configurations and an implementation fee for a software add-on before launch pricing was set.
Procurement and clinical decision-makers who buy intensive-care dialysis systems for hospitals, testing a proposed digital service alongside broader attitudes toward connected services.
Plumbers and installers who buy kitchen sink appliances, with follow-up cuts of an entry-price study to close remaining questions before a budget-line launch.
Homeowners who buy or replace under-sink kitchen appliances, split by income to test whether a budget line wins value shoppers or cannibalizes the premium range.
Plumbers and installers who buy kitchen sink appliances, surveyed as the manufacturer weighed an entry-price line against the risk of cannibalizing its premium range.
Dealers and builders on the manufacturer's customer list, in the sixth annual wave of a service-experience survey run with an unchanged instrument.
Practicing clinicians who use mobile clinical reference tools, with added dashboard views so marketing could answer follow-up questions by segment after the annual wave.
Prospects and customers who recently chose or passed on a mobile forms platform, addressed through a rebuilt instrument the vendor would field itself with no analysis attached.
Engineering and procurement leads at pharmaceutical plants and the design firms that serve them, surveyed as commoditization squeezed prices on a once-differentiated system line.
Practicing clinicians who use mobile clinical reference tools, in the annual wave of an equity tracker and the first delivered as an interactive dashboard.
Practicing clinicians who use a mobile clinical reference app, in the latest wave of a recurring equity study and the first delivered as an interactive dashboard.
Homeowners who had recently completed a re-roofing project, asked how they chose their contractor so an exterior building-materials maker could sharpen how it supports and sells through the trade.
Buyers of safety supplies at manufacturing and maintenance operations, in the second of a series of equity studies across the distributor's house brands.
Distributors who resell a manufacturer's fluid-handling equipment, surveyed in a periodic wave so results could be trended against earlier years.
Specialist physicians who treat a movement disorder, benchmarked ahead of a next-generation product launch and designed to repeat twice a year.
Specialist physicians who treat a movement disorder, revisited with additional data cuts after the baseline awareness study.
Practicing anesthesiologists reached through their professional society, as a follow-on to an earlier published practice survey with results again intended for publication.